Memo to liquor advertisers, especially you Disaronno

I know the bartender with the high school hair and the funky jazz and the sexy ice cubes rates well with women ages 49-51 in the suburbs of Cincinnatti but consider a more effective campaign courtesy of Barbara Bosi's mom.

At 20, she posed for a picture in front of a Campari sign in Torre Pedrera, Italy.
And that is how you sell a bottle of booze, ladies and gentleman.